Sunday, October 7, 2007

Photography and real estate

I like this article from the New York Times that talks about the importance of high quality photos for the purposes of selling real estate. They have some before and after shots that nicely illustrate how photos taken with good lighting and thoughtful composition can dramatically affect people's perceptions and first impressions of houses while house hunting.

"Eighty percent of people across the country who bought a new home last year used the Internet while house hunting, and they rated photographs as the most useful tool in their search, according to a survey of buyers and sellers by the National Association of Realtors. The survey also found that 24 percent of home buyers got their first glimpses of their new homes on the Web, up from a mere 2 percent in 1997."
Link: http://www.nytimes.com/2007/02/11/realestate/11cov.html?_r=1&ex=1329109200

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